Today they offer many service of the kind available at
traditional fresh market such as,they grind coconut and
extract coconut cream.Pre-pounded curry pastes are sold,
just like in the market,while electrical kitchen
appliance are
available with instalment –type payment plans.
These are a few of conveniences typical of the modern
urban Thai lifestyle.
The supermarket stock much of what their customers
use daily-tinned food,fresh fruit and vegetables and
fresh meat and fish.
It is certainly true that the supermarkets have seduced
shopper in Bangkok and other big cities ,especially
among the middle and lower class consumer who
make up the major part of the population.
They like the convenience and the air conditioning
and are attracted by the brand-name product.
The supermarkets answer many of their need,especially
those located in shopping mall.
There are food courts,with franchises operated by well known
restaurants.People in search of one-dish meal will find them at
economical prices.They may be areas devoted to francier
restaurants such as Japan,Korean,Chinese Western and
Thai menu. Supermarket seem completely win the hearts
of many Thais in the
future.
People become like baby chicks in the hands of
supermarket
operators who study and analyse customer habits and
preferences down to the last detail.
Meanwhile the small local retailer have an advantage in
that
they answer the needs of simple,everyday kind of
shopping
near the house.
The relationship between merchants and their customer
were generally friendly and informal.They would chat,
bargain and exchange news.Sometimes there would be a
special friendly discound or item given for free.
These kind of dealing were certainly more pleasant than
customer experience when they go to supermarket
because of cashier whose face and voice are like those
of talking a robot and the conversation is limited to
the amount to be paid and the change returned.
The weak point of the small local retailers are that
they invest by their own source of fund which is not
the large amount.If they are located in the community
which many people that go to buy them they can survive,
if not they die.
In my viewpoint ,the government should find the way to
help
the small local retailer to be survived by
1.
Provide more source of fund to them with
attractive rate.
2.
Reduce taxes rate.
3.
Encouraging them to form networks
4.
Encourage the manufactures give special
discount to them.
5.Help them to arrage into
more attractive displays in the style
of 7-eleven.
So that they can earn
sufficient profit and can be competitive
with supermarket in their
own style.
Hope the small local
retailer can survive to service to the
community and Thai people
can still have opportunity
to own their business.
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