Facebook Inc, the world's largest social
network, has outlined
a growth strategy that will see an additional 1 billion
internet
users, overwhelmingly coming from emerging markets.
"We believe the next five years,"
Chris Cox, vice-president
of Facebook Inc, said in a media roundtable video
conference.
Globally, there are 3 billion internet users.
The next 1 billion internet users will come
from emerging
countries where people will use feature or
basic phones to
access 2G mobile networks.
India will represent one-third of the next 1
billion internet users,
said Mr Cox.
Facebook needs to tailor its content and
services to serve the
specific needs of customers in each country, he said.
Kelly
MacLean, head of emerging market ads at Facebook,
said Facebook spent 2.5 years
to develop its service and ads
solution to reach emerging and high-growth markets.
Emerging markets represent a vast
opportunity as they
cover 85% of the world's population and 90% of the
population of emerging countries aged under 30.
Emerging countries will contribute 65% to
global economic
growth over the next five years.
"Millions of users in emerging markets
will access the
internet from mobile phones for the first time," said
Ms
MacLean.
The e-commerce
market in Southeast Asia offers 15
different payment methods, she said.
Nikila Srinivasan, product manager for
emerging markets
at Facebook, cited research by the International
Telecommunication Union which found that 29% of the
population
in rural areas globally still use 2G networks and
mobile phones are the primary
tool to access the internet.
Business,Telecom,Bangkok Post, 2November 2015.
In the world of highly competitive the company
who can analyze the behavior of the customer who using
their service will get more customer and gain more
benefit
from the market and facebook is the one in the market
who can do it well.
Sincerely Yours.
.
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