International president said that,THAI is to consider
plans to sell 30 local and overseas office building and
staff residences to cut costs,while the scale of its
headquarters could come under consideration much
later.The properties that could be listed for sale are
19 overseas and 11 local buildings.
“It will help cut the costs of management and
maintenance
for these assets.The sale of THAI’s headquarters on
Vibhavadi Rangsit Road is not a plan for the time being,
but is among last choices” Mr Charamporn said.
The planned sales are based on the need for individual
buildings and their locations.Among the first properties
to be sold are the office building in Sydney and the
staff
resident in London,he said.
He admitted that asset sales were sensitive and could
affect
the image of the airline.He will propose the sale plan
to the
THAI board in September.
Mr Charamporn said THAI would introduce a revenue
management system that would allow it to monitor the
fares of other airlines and adjust it owns fares hourly
in order to sell tickets at the best prices.
THAI will also introduce a new network management system
to impove its flight schedules and aircraft development.
THAI would start to use both system in either October or
November ,enabling it to complete with low-cot airline
and
raise its income by about 8 billion baht per year,he
said.
THAI suffered a net loss of 15.6 billion baht last year
and
12 billion baht the year before.It was able to reverse
course
in the first quarter this year,posting a net profit of
4.54
billion baht,helped by a robust travel industry,foreign
exchange gain and cost controls.
News,Bangkok Post,6 August,2015
In my viewpoint,in the past THAI has very good image
for its service and can competitive with the others airline
all over the world.
When the low cost airline enter to the market and provide
the service that although does not as good as provide by
THAI ,but customers who want to save cost go to use
low cost service.And that cause the loss profit to THAI.
The profit can gain from increase the revenue and lower
the costs.
To analyze the plan by THAI it composed of the two
sources of revenue to gain profit,those are:
1.Sell 19 overseas and 11 local office building to cut loss.
2.Introduce a revenue management system that would allow
it to monitor the fares of other airlines.
3.Introduce a new network management system to improve
its flight schedules and aircraft development.
With these plans I hope THAI can gain profit.
The question to think more is about the positioning of
THAI,
if it enter to the low cost market, the image of one of the
best service airline will still remain or not.
Sincerely Yours.
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